“Going In” is Jennifer Lopez’s latest attempt at musical pop culture relevance. The electro-pop, bass driven, dance track delivers on high energy that clubgoers and radio listeners crave. Visually though, even if by accident, the music video presents an argument for the return of disco and its positive effect on the mainstream. As JLo stomps and undulates to the rhythm inside her disco-themed ‘other’ world, throngs of amped up kids answer her call to dance, dance, dance.
The correlation goes far beyond fashion simply regurgitating any old trend. In my opinion, this is a classic case of history repeating itself. Two key ingredients remain ever present: stressed out bankers and an idle youth. During a few glimmering moments in the mid 1970s, disco provided a safe place, for an otherwise clashing culture, to articulate their struggles and values. Washed up stockbrokers looking to blow off some steam joined a fantastical dance party created by the Gays, Blacks, Latinos and working class people of New York City. What the mainstream feared most about disco then–its undeniable ability to bring people together–is ultimately what made it great.
Mostly, I can skip the bad taste that seems to accompany disco. I can, however, get behind its overarching message: it doesn’t matter where you came from, get together and create something different. This seemed to usher in a deeper understanding and respect for one’s neighbor then, so why can’t it work now?
At the very least, everyone should shut up and dance.